The staging and the styling. You end up in a hero pose under hard rim light, with a dramatic background, a cinematic grade, and a title treatment across the lower third — while your face and expression carry over from the photo you started with. Nothing about your identity is invented; it is restaged, not replaced.

No, and that is deliberate. The model invents a fictional title and a placeholder billing block so the result is original key art built around you, rather than a copy of an existing film. If you want a specific title on it, name that title in your prompt and it will be set into the artwork instead. Text in generated images can occasionally come out uneven, so if a letter looks off, generate again or keep the title short.

A sharp, front-facing shot with your face evenly lit and a little space around your shoulders. Everything else — the pose, the light, the city behind you — is being built around you, so the face is the only part that has to survive intact. A dim or blurry original gives the model less to hold onto.

Yes. Describe it and the artwork follows — a neon thriller in the rain, a cold sci-fi epic, a warm indie drama, a horror one-sheet with a single light source. A clearer, more specific brief gives a closer result than a vague one, so it helps to name the mood, the palette, and the setting rather than leaving them to chance. If the first pass is close but not quite there, adjust one detail at a time and generate again.

It depends on the resolution you pick and how many versions you generate, and the estimate is on screen before you press the button, so there is no surprise afterwards. Free credits arrive with the account, and a failed run is never charged. Because a failed run costs nothing, you can keep trying genres — thriller, epic, horror — until the artwork looks right, without watching a meter tick up on every attempt.