Black Friday Video Maker: Your Product, the Star of the Sale
Black Friday video maker for the thing you actually sell, right in the browser: no app, no CapCut template, just your product photo flashing out of the dark, bursting from a gift box or glowing in a shop window.
Black Friday is November 27. Get your promo up while shoppers are still making their lists.
What one 12s video costs
| 480p | 720p | |
|---|---|---|
| StandardSeedance 2 Mini | 430 credits | 925 credits |
| FastSeedance 2 Fast | 700 credits | 1,485 credits |
| ProSeedance 2.0 | 860 credits | 1,845 credits |
| UltraSeedance 2.5 | 1,265 credits | 2,835 credits |
Credits per video. Every model here is in the generator above, so pick the look you want.
Black Friday video maker examples, made from real shop photos
Three promos, one per look, each made on Kavel from a product photo a small maker posted on Instagram. Tap a look in the generator to use the same prompt on your product.
The gift box burst
A black box with a red ribbon shakes, bursts open in red and gold confetti, and a swirled soap loaf rises out of the tissue paper. Made from a photo posted by @willow_and_lather.
Burst mine out of a boxThe gold reveal
A flash in the dark, gold light lines drawing around a glazed coffee dripper, a slow slide across the glaze, then a turn on a black pedestal. Made from a photo posted by @shelloracrafts.
Give mine the gold revealThe shop window at night
Rain on the pavement, the window lights flick on, and the camera glides in to a raku vase in a single spotlight. Made from a photo posted by @works_of_earth.
Put mine in the windowWhat the Black Friday video maker makes
The Black Friday video maker turns one photo of your product into a short vertical sale promo: a 12-second clip with studio lighting, camera moves and sound, ending on a clean frame where your offer goes.
You know you need something moving for Black Friday, and you do not have a studio, a motion designer or a week. On r/ecommerce, a store owner facing their first Black Friday asked whether to just add a Black Friday graphic to their best-selling post; the replies kept saying the same thing: keep the product you already sell in front, make the sale obvious, do not reinvent everything.
That is this page. Upload the product photo you already post, pick one of three looks, and the Black Friday video maker builds the scene around it: a gold reveal on a black pedestal, a gift box that bursts open in confetti, or a shop window that lights up on a wet street at night.
Need a still for the same sale? The Black Friday poster maker turns the same photo into a poster with the words already on it, and the AI product photo editor cleans up the photo first. Buying credits for the season? A plan started during the sale gets double credits, the whole first year on yearly — see the Kavel Black Friday deals page.
Creative engine
What the generator is doing
Your photo goes in as the first frame, so the product carries through the whole clip, and the look you picked writes the scene around it: the light, the camera path, the props and the sound. The 12-second vertical clip runs on Seedance 2.0 Mini and is paid in credits, priced on the Generate button before anything runs.
What goes in: one product photo
A blue glazed coffee dripper on a wooden table, as its maker posted it. Any clear product shot works.
What comes out: the 12-second promo
The same dripper flashing out of the dark, gold light lines around it, ending on a black pedestal with room for your offer.
How to make a Black Friday promo video from one photo
Three steps in the Black Friday video maker, right in your phone's browser, and your promo is ready in a few minutes.
Upload one product photo
The photo you already post works: product in the middle, good light, nothing covering it. One product per photo gives the cleanest reveal.
Pick the look
Gift box for anything giftable, gold reveal for jewellery and anything premium, shop window for homeware and the cosy pieces. Or press Random.
Add your offer and post it
The clip ends on a clean frame with space for your text. Put your discount and the end date there in Instagram or CapCut, and post it to your Story.
Black Friday video ideas for what you sell
The best Black Friday videos keep the product you already sell front and centre. Pick the one closest to your shop.
Handmade candles and soap
The gift-box burst sells the giftable things: a candle or a soap bar rising out of confetti says "buy it for someone" before you write a word.
Jewellery
The gold reveal on a black pedestal, with light sliding across the stone. Pendants, rings and earrings all hold up close.
Ceramics and homeware
The shop window at night: a mug, a vase or a bowl lit like the piece everyone stops for on the high street.
Your bestseller, again
Make the same product in all three looks and run the one your followers react to most for the rest of the sale.
Black Friday video maker FAQ
What the promos are, what to post them with, and what you pay.
The ones that keep your own product in front and make the sale obvious. When a store owner asked r/ecommerce what to run for their first Black Friday, the replies said to keep the products and hooks that already sell and add a clear Black Friday offer, not to reinvent everything. That is why every promo here starts from your own product photo and ends on a frame for your offer.
You can, and for a still post that is often enough: one reply in that r/ecommerce thread said to show the product with "Black Friday Sale XX Off" and keep it simple. The Black Friday poster maker on Kavel does exactly that from the same photo. Use this page when you want the product moving for a Story or a Reel.
No. The clip is generated from your own product photo, so the light, the reflections and the camera moves are made around your product, not dropped on top of it. The look you pick only sets the scene; nothing about your product is swapped for stock footage.
A gift-box reveal for giftable products, a gold pedestal reveal for jewellery and premium pieces, and a lit shop window at night for homeware. Make your bestseller in all three looks, post them a few days apart, and keep running the one people react to.
Not by itself. Each look ends on a clean frame with empty space for your offer, and you add your own words, percentage and end date in Instagram, TikTok or CapCut. That way the price on screen is exactly the one you set, typed in your own font.
Yes. The three looks above the prompt box are the templates: gift box, gold reveal and shop window. Tap one, upload your product photo and generate. Each one is a written prompt, so you can also change the colours or the props before you run it.
Each 12-second promo is paid in credits, and the exact number is on the Generate button before anything runs. A new account opens with free credits, and a plan started during the Kavel Black Friday sale gets double credits: month 1 on monthly, the whole first year on yearly.
Pay once for the clip you came to make
This video is $9.99 on its own, with nothing to cancel later. The packs make each next clip cheaper, their credits never expire, and a run that fails puts its credits back.
This video
Pay once- 1,000 Credits
- No Subscription
- Credits Never Expire
- Failed Runs Refunded Automatically
A few more takes
Pay once- 2,800 Credits
- Credits Never Expire
- No Subscription
- All Video & Image Models Unlocked
For the whole group
Pay once- 4,700 Credits
- Credits Never Expire
- No Subscription
- All Video & Image Models Unlocked
Pay safely and securely with
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More for your Black Friday sale
Same product photo, the rest of the campaign.
Get your Black Friday promo up this week
One product photo, a few minutes: a 12-second vertical promo with your product as the star and room left for your offer. Post it to your Story before the shoppers start making their lists.